The backbone of Mad Social Marketing is the authentically vibrant and social extrovert, Nikki Neal. She is a master connector, a gatherer of people and a skilled collaborator rooted in curiosity, humor and reliability.

 

In 2014, Nikki moved to Mad River Valley with Jay, their three children Brody, Daisy, and Wilder, and the best family dog ever, Ridge. She began documenting their homesteading journey,  “The Live Freely Project,” on Facebook and Instagram as a platform to share stories. Nikki uses social media as an artistic outlet to share humorous moments, honest struggles and big picture reflections. She recognizes that one of social media’s greatest strengths is in its ability to create community.

 

The Mad River Valley community holds a special place in Nikki’s heart. It’s magnificently beautiful and, beyond the surface, it holds much more depth than what first meets the eye. It’s a place with undeniably magnetic energy, a dynamic community, and locally owned, brick and mortar businesses that depend on the support of residents. Through the pandemic, it became statistically clear to Nikki that a strong social media presence is vital for these businesses to survive. 

 

For over five years Nikki has worked in the online business space helping business owners grow their personal brands and leverage attraction marketing.  She has taken many courses in social media over the years, while building a professional network of like minded business owners along the way. Combined with her years of theater experience and storytelling on her own channel, social media is Nikki’s area of expertise. It was only a matter of time before Nikki powerfully embraced her heart’s call to build a company catering to the community and offering customized social media services for businesses to share their stories and engage with the community, too. Mad Social Marketing has been a smoldering idea that finally ignited in the spring of 2021.